the collected work of
Dan Lyons.
A decade in film and entertainment, six years building growth systems — lifecycle, search, brand, and commerce, now accelerated by AI. Storytelling discipline, measured in revenue.
Scroll to unfold the record
Entertainment taught me how to read a room.— Dan Lyons
Marketing taught me how to fill one.
About
My career started in entertainment, splitting time between production on shows like South Park and Rick and Morty and talent management at LBI Entertainment. The shift to digital marketing came later, but the skillset translated cleanly.
Since then, I've spent 6+ years writing for brands like Panasonic, Technics, HP, Samsung, Dell, and Speedo across email, Amazon, web, and paid media. I've worked agency side, in-house at startups, and as a freelancer, building programs across SEO, email marketing, ecommerce, and content strategy. The thread through all of it is the same: clear writing, sharp strategy, and work that actually moves the needle.